As I discussed in my most recent post, it’s 2016 and we’re wheeling and dealing on the internet. Our audio services aren’t being listed in the white pages anymore, however word of mouth is still a helpful tool in the music industry, e.g. someone hearing an album you’ve engineered, mixed, mastered, produced and asking “Wow, who did this?” Attaining work initially is another beast that needs to be tackled. I also discussed last week the important if differentiating your personal and professional self, however the more popular you become,e the lines between this become blurred as fans of your work want to follow your every day life. Social media can be stereotyped as ironically anti-social, or it can be harnessed as a great tool to be connect and advertise your work, skills and CV.
New house/new room. Focusrite Sapphire > Alesis Matica 500 > Yamaha NS10.
The creative industry I’ve chosen doesn’t always work like more conventional industries. I won’t necessarily apply for a job, interview and climb a ladder at a company until I retire with a healthy super fund, savings and a nest egg for my children. I’ll have my own clients, my own personal and financial goals and targets to reach, and a wider understanding of my own business as whole rather than a pay check every fortnight and accumulating sick leave. I’ll have to understand A) my own expectations, but also my limits, and similarly for my clients. I may have employees, and to be fair, my clients may view me as an employee. While I’ll be my own boss, I won’t always enjoy the work I do, or the people I work with; but at least it will be short term.
While the audio industry doesn’t usually award work around interviews where an employer is interviewing a potential employee to become employed, I will still face interviews. My clients will be interviewing me to further understand if I’m the right person to record their vision, while I’m interviewing them to decide if their project is something I can give my 100%, but also how it will contribute to my own business’s growth and reputation. On the other hand – if the clients tick neither of those boxes, I’ll be interviewing to gauge how willing I am to work with an artist depending how badly I need the money. Therefore, we need to talk to clients that have contacted us and A) sell ourselves, show what we can bring to the table & communicate our product and B) understand the clients’ vision + expectations. Once these questions have been answered we can decide if the job is right for us. Our clients need a product that we can provide, while we need work that our clients will pay us for to obtain that product. While this seems simple enough – a lot of work goes int the process and we have to be prepared to meet and exceed expectations, compromise and create. We need to understand how much input our clients want from us as ‘producers’ rather than just engineers, and how much extra work we may have to do to make up for clients without experience in the studio.